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About Us

Improve & Grow is a digital marketing agency based in Lancaster, PA, and serving organizations across the United States. We help businesses grow by improving their marketing results. We help our clients generate qualified leads and online sales through search engine optimization, pay-per-click advertising (Google, Facebook, Instagram, and LinkedIn Ads), and website optimization. We also provide support for content development, email marketing, and social media marketing services.

Our results-based approach ensures that each client experiences measurable growth with a profitable return on investment. Our unique approach for developing digital marketing strategies ensures that our clients know exactly what and where to invest in order to obtain the growth they expect. Our clients typically achieve 30-50% growth in their first year with a 2-3X or better return on investment and experience year-on-year growth thereafter.

 

Our Vision

To use our knowledge, expertise, and creativity to grow businesses and better the lives in our communities.

Our Mission

We help our customers grow their businesses by improving their marketing.

 

Our passion is helping businesses win more customers from their websites with marketing the pays for itself. We do this by building high performing websites and driving highly qualified traffic through a combination of search engine optimization and targeted ad campaigns. Typical results are 30-50% revenue growth in the first year with a 3-5X return on investment.

We work hard to understand your business and sales process as well as your market, competition, and ideal customer. We use that information to help you develop an online presence that drives targeted traffic to relevant content that generates qualified leads. We then work continuously to optimize your campaigns to maximize your return on investment (ROI).

Our Values

Customer Success

We put our customers’ success first, trusting ours will follow

Service Minded

We consider the needs of others before our own.

Data Driven

We make decisions based on available data, not just opinions.

Continual Improvement

We are continually improving our people, processes, and product.

Excellence

We strive for excellence at all times and make it right when we fall short.

Integrity

You can count on us to deliver on our promises.

We endeavor to honor God in all we do

We believe we are called to treat everyone with honesty, love, and respect.

About Us

Website traffic is up in our prime geographies. Combined with a better conversion rate, we’re enjoying a break-out financial performance. We’ve expanded to keep up with demand and are expecting to continue the record-breaking results.

Randy Hughes, President, Elevated Roofing

About Us

As an experienced entrepreneur, I can honestly say Carl at Improve & Grow is incredibly good at what he does. There are not many people I have met who truly know about SEO and PPC – Carl is one of those people. He has massively helped my business and has given me a tremendous ROI on my investment with him.

Andy Haywood, Owner, Haywood Holdings, LLC

About Us

Improve & Grow have been the key reason our site ranks so high for industry search results. They are true experts, and we consider them a mission-critical team member since most of our leads come from Google.

Bryce Finnerty, HingePoint

About Us

Carl and his team are outstanding! I spent a number of years in the industry before I stepped out to operations and away from the marketing and development business. I have found it very difficult to find anyone that provides the level of service and QUALITY that I demand and know is possible in this industry. Carl and his team deliver exceptionally well and you’d be hard-pressed to find a better team.

James Baron, VP of Operations

About Us

Carl and his team are extremely knowledgeable and well versed in market trends and best practices. They have been very helpful in building our online presence as well as creating a beautifully redesigned website. Improve & Grow lives up to their name.

Jamie Sensenig, Guest Services Director, Black Rock Retreat

About Us

I have worked with Improve & Grow over the past 4 years. Prior to that, I worked with 2 other SEOs that over-promised and under-delivered. Not so with Carl. He has taken the time to understand our goals, study our market, and guide us toward being well positioned in every respect.

Justin Harnish, Refreshing Mountain

About Us

We’ve worked with the team at Improve & Grow for nearly 2 years, and they continue to surpass our expectations. Incredibly knowledgable and intuitive, but what I appreciate most is their level of service and the way they conduct their business. Thanks for being a great partner for us!

Matt Kocher, Vice-President, SDP Creative

About Us

My company went from looking to add more work, to trying to figure out how to complete all the new projects we have obtained. This happened in a short 6 months. I could not be more impressed with the results of this campaign!

Mike Dallmann, Owner, AdventureTURF

About Us

My company has been working with Improve & Grow for over a year. Since working with their polite and professional staff, we have seen a HUGE growth in our website traffic and leads. Digital Marketing was a new venture for us, and though I may not understand (trying to learn) ALL that they do, I TRUST them completely to do the right thing. They are amazing at customer service and I would recommend them to any company that wants to improve and grow.

Misty Skinner, Vice-President of Marketing, BR Williams

About Us

As a small business stepping up from a generic website providing limited results, it was important to me to find a company that understands website design and development projects. Not just on an aesthetics level, but also in terms of building in SEO and improving search results. The team at Improve & Grow nailed it!

Casey King, Owner/Principal at King Conservation Group

About Us

I absolutely love, Carl and his team at Improve and Grow! They go above and beyond to work with you and your business needs no matter your size. They have helped us take steps within our budget, and set goals we can achieve. We have seen tremendous growth since working with them, and continue to strategize with them for the future! A huge thank you to Carl for working with us, and helping us to understand our market and business!!

Connie Dienner, Executive Director, Cavod

About Us

I have been working with Improve & Grow for a while now and their ability to provide us with leads has been outstanding. Highly recommended company.

Garry Davis, Owner & Lead Attorney, Davis & Associates

About Us

A little over a year ago, our company made the decision to hire Improve and Grow to improve our SEM strategies. We have seen positive results and we expect that will only continue. I don’t say this lightly, but we have come to trust Carl and his team with what we consider one of our most valuable marketing tools.

Melissa Bauman, Urgent Care for Kids

About Us

Carl and Sam did a phenomenal job developing the website for Twin Pine Manor Bed & Breakfast. It was evident that they genuinely care about their customers’ businesses and helping them to grow. They took my ideas and helped to create the dream/vision I had. The whole experience was organized, efficient, and clear. I was kept up to date on our progress and any questions I had were answered quickly. I have already and will continue to highly recommend Improve & Grow.

Nicole Anderson, General Manager, Twin Pine Manor

About Us

Before Improve and Grow our website was with a hosting company and we were using their limited website tool. We were introduced to Improve and Grow about 4 years ago and have not looked back. We were cautious about entrusting our website to a new agency and expressed our concerns. Carl answered all of our objections, laid out the plan of action and we moved forward. They redesigned our website and began the task of SEO, PPC, creating links and creating value in our website to help us rank at or near the top of searches. Their work has helped our business grow. They have been available for even the most basic of questions, helped us understand the process. I’ve had significant interaction with nearly everyone on Carl’s team and found them knowledgeable, professional and with the best interests of our business at the front of their work. Take a solid look at Improve and Grow and I think you will like what you see.

Tom Stanley, Owner, Ceiling Outfitters

Our Team

About Us

Tracy Stauffer

Customer Success Specialist

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About Us

Ricky Angeles

Front-end Developer

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About Us

Michael Arrieta

SEO Specialist II

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About Us

Sam Shoemaker

Creative Services Manager

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About Us

Andrea Kelly

Executive Assistant

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About Us

Carl Lefever

Founder & Strategist

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About Us

Skip Lefever

Digital Marketing Services Director

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About Us

Jen Leong

Customer Success Specialist

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About Us

Scott Rehnberg

Outreach & Content Strategist

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About Us

Sally Ricker

Freelance Copywriter

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About Us

Annie Moyer

Digital Marketing Specialist

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We’re Always Looking for Good People

That Are Passionate About Improving & Helping Our Clients Grow Their Businesses

Testimonials

John Schwieterman
John Schwieterman
1769023403
Has completely changed the way my camp has gained business. We are pulling in more leads now more than ever. Jen and her team have played a HUGE part in our new success! Highly recommend. Contact Cross Oak Camp for more information!
Courtney Bushman
Courtney Bushman
1756219566
Our company, Dynamic Mobile Wash, has had a fantastic experience working with Improve & Grow! Our account rep, Brian Welch, has been a true standout—he’s incredibly knowledgeable, always responsive, and goes out of his way to accommodate our schedule for monthly meetings. His commitment to regular face-to-face communication is a refreshing change from our previous agency, where it felt like pulling teeth just to get someone on the phone.One of the things we appreciate most is the advanced software they use to track our marketing progress. It’s clear, intuitive, and gives us real-time insight into what’s working and where we can improve. This level of transparency and collaboration has made a big difference in the results we’re seeing.Overall, we feel like we finally have a true partner in our marketing efforts—and Brian’s proactive, communicative approach plays a huge role in that. Highly recommend!
Bath And Shower Company
Bath And Shower Company
1750534415
Carl and Improve & Grow did a great job building a web site for us! He is honest and professional, not to mention always responsive to our many questions. Would definitely recommend!
Ralph Means
Ralph Means
1734363991
The team at Improve and Grow are exceptional. They truly seek to live up to their name in all that they do for you as a client. Client isn’t even the right word, partner, Carl and team team treat you as though you are partners in business. Highly recommend.
Philip True
Philip True
1733154978
The team at Improve and Grow always go above and beyond. They care for our account year after year with detail and care like it was there own business. It’s not only their expertise and level of service, but the way they treat us is like friends. We’re grateful for their hard work and keeping us at the top for all of our marketing needs.
Matt Brubaker
Matt Brubaker
1732200704
I’ve had the pleasure of working with Improve and Grow, on and off, since they first started. Carl and his team consistently demonstrate exceptional dedication and professionalism. Their expertise in online marketing, SEO strategy, and web development is truly impressive. If you’re looking for growth and results – their reputation lives up to their name, so give them a call!
Jason Miller
Jason Miller
1704847308
Working with the Team at Improve and Grow has been nothing short of amazing.Originally when we put our marketing needs out to bid we choose not to go with them. We chose to go with a company called 1seo who was slightly lower in cost. After working with 1seo for 9 months not 1 single lead and 70k later we were done. Reached back out to Carl and I said I’d love to move forward but I need some sort of guarantee. He came up with a 3 month guarantee. The deal was if he doesn’t hit the set targets he will refund us but if he does hit them we will sign on for a year. I believe he hit his 3 month target in 6 weeks. It wasn’t long until we were asking him to increase our marketing budget to which he said, give me some time to make sure we are fully maximizing your existing budget before we start throwing money at google ads. The integrity behind improve and grow is almost to good to be true.Here are a few key points we love-IntegrityCustomer serviceRapid communicationClear communicationThey understand what we are trying to achieveThey hear usThey are extreamly dedicated to seeing us winThey are very dedicated to us graduating (their goal is to see us grow to a point where we bring in marketing in-house)They are not afraid to tell you what you don’t want to hearThey are quick with solutionsYou’ll never get lip service from themThey do what they say they’re gonna doThey literally under promise and over deliverIf you’re on the fence about using them and want to have a direct conversation with me email me jason@millerhomeg.com with your contact and I’ll be happy to have a in depth conversation with you
Jasmine Salvagno
Jasmine Salvagno
1701881981
Improve and Grow has been a huge blessing to our company. Thank you so much for all your continued hard work, commitment and support through our journey. The name Improve and Grow really has been implemented with our experiences with this amazing team.
Bob Briscoe
Bob Briscoe
1701469517
Improve and Grow has been a total game-changer for our organization. The phone continues to ring!
J.R. Diff
J.R. Diff
1701458551
During my tenure as marketing director at a local Christian school, I had the privilege of working with the team at Improve and Grow. They came alongside as a valuable online marketing asset ensuring that our target enrollment goals were consistently reached and/or exceeded through organic and paid advertising. Additionally, their SEO strategies ensured that we ranked for specific/strategic keywords, and their user experience strategies on the school’s website increased inquiries consistently while time spent on the school’s site increased exponentially. They were a key part of a new website redesign/development and launch, ensuring the school’s SEO and UX remained intact. I highly recommend Improve and Grow.
Terry Martin
Terry Martin
1699299249
We at CFS Insight had the pleasure of working with Improve and Grow for our company’s marketing needs, and we must say, the experience was nothing short of excellent! From the get-go, Carl and his team showed a deep commitment to understanding our business, our goals, and the unique challenges we faced. They didn’t just offer a one-size-fits-all solution; instead, they took the time to listen to our input and crafted a tailored marketing strategy that aligned with our vision.What impressed us the most was their adaptability and keen eye for detail. As we progressed, they continued to gather data and insights about our customer base, carefully analyzing what worked and what didn’t in the way of advertising. They were always open to feedback, and they consistently adjusted our marketing strategies. It was evident that they genuinely cared about our success and were dedicated to helping us. We were definitely not their typical customer, yet they were always happy to learn…which aligns with our core values.Therefore, if you’re looking for a marketing company that takes the time to understand your needs, listens to your input, and continuously strives to improve and deliver results, look no further than Improve and Grow. They are professional, dedicated, and truly great people to work with. We highly recommend them to any business looking to improve their marketing efforts!
Sam Shoemaker
Sam Shoemaker
1612361443
On Feb 1, I had my 4 year work anniversary. This team is wonderful and the job fulfillling, and I’m excited for year 5 and beyond! I have never seen the kind of dedication to our clients as I have here. Conviction to put our clients’ needs before our own is real and it shared by our whole team. BUT, in this review, I want to stress something else…Each member of our growing team is encouraging and inspiring in their own way. We work hard for our customers and company, but all the while enjoying each other’s company, even when it’s only virtual. We look for ways to help each other and we take the time required to understand one another.Is it a perfect team? No, we get a little snarky or even angry, but after someone has their time upon their high-horse, there is most often a humble apology shared.This past year was full of unimaginable change. Yes, tough painful change, but good change as well. Yes, this post is a litle sappy, but I think this sentiment will be shared with my team members.I’m grateful for Improve & Grow. I’m looking forward to continuing to better serve our clients, community, and our team. ~ (Sappy) Sam.
Thomas Stanley
Thomas Stanley
1599830717
Before Improve and Grow our website was with a hosting company and we were using their limited website tool. We were introduced to Improve and Grow about 4 years ago and have not looked back. We were cautious about entrusting our website to a new agency and expressed our concerns. Carl answered all of our objections, laid out the plan of action and we moved forward. They redesigned our website and began the task of SEO, PPC, creating links and creating value in our website to help us rank at or near the top of searches. Their work has helped our business grow. They have been available for even the most basic of questions, helped us understand the process. I’ve had significant interaction with nearly everyone on Carl’s team and found them knowledgeable, professional and with the best interests of our business at the front of their work. Take a solid look at Improve and Grow and I think you will like what you see.
Anthony
Anthony
1591131213
Worked with Carl and team on several different websites and SEO strategy. Very professional and responsive. Results on SEO generation have been strong. I really enjoyed working with the group and will do so again when its time to start a new project.
Chris Crosdale
Chris Crosdale
1583445078
As a former employee, I deeply valued my time spent at Improve and Grow. The culture is fun and collaborative, making you feel like an asset to the team.The company has talented, experienced members that work efficiently together, ensuring that a client gets quality work. Whether you are looking for employment or assistance with your online presence, I highly recommend them.
Jennifer Dopp
Jennifer Dopp
1581383301
Carl and his team at Improve and Grow helped us in so many ways, like teaching us about Search Engine Optimization and how to improve our Paid Ad Campaigns. With every small improvement they made, we saw improvement in our ticket sales! Thanks so much!
Connie Dienner
Connie Dienner
1570908322
I absolutely love, Carl and his team at Improve and Grow! They go above and beyond to work with you and your business needs no matter your size. They have helped us take steps within our budget, and set goals we can achieve. We have seen tremendous growth since working with them, and continue to strategize with them for the future! A huge thank you to Carl for working with us, and helping us to understand our market and business!!
Casey King
Casey King
1570541680
As a small business stepping up from a generic website providing limited results, it was important to me to find a company that understands website design and development projects. Not just on an aesthetics level, but also in terms of building in SEO and improving search results. The team at Improve & Grow nailed it!
Nicole Andersen
Nicole Andersen
1555269591
Carl and Sam did a phenomenal job developing the website for Twin Pine Manor Bed & Breakfast. It was evident that they genuinely care about their customers’ businesses and helping them to grow. They took my ideas and helped to create the dream/vision I had. The whole experience was organized, efficient, and clear. I was kept up to date on our progress and any questions I had were answered quickly. I have already and will continue to highly recommend Improve & Grow.
Hayden Smith
Hayden Smith
1550179246
This is an Amazing team that can take your SEO, online presence, and ROI to an entirely new level. If you need a team that can handle anything from on-site & off-site SEO, PPC, and digital marketing strategy, call Improve & Grow!
Garry Davis
Garry Davis
1539116268
I have been working with Improve & Grow for a while now and their ability to provide us with leads has been outstanding. Highly recommended company.
Jean Kilheffer Hess
Jean Kilheffer Hess
1518714701
Improve and Grow exhibits a client-centered focus that results in vibrant collaboration.
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